MATCHING CONTENT TO MINDSET: A TOOL FOR CREATING POWERFUL SOCIAL ADS

Well the reality is, beyond the Dolly Parton meme – as digital marketers, not only can we have a responsibility to stay up to date with platform changes, but also changes in user behavior and individual social media consumption also .

UNDERSTANDING USER CONSUMPTION HABITS
It’s widely known that the way people consume and have interaction with social media platforms is rapidly changing and evolving. With one among the world’s highest social network penetration rates, a reported 70% of the US population hold a social media account, with the amount of users in the states expected to reach around 257 million by 2023. (1)
With this jump in usage, including the new-found availability of social media channels, what people seek to realize with their consumption across platforms is also changing. this suggests that it’s even more important to consider the user’s individual mindset when engaging with them online.
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I recently sat down with David Reimherr, founding father of Magnificent Marketing, and their firm’s content marketing manager, Bre South.

Here’s what that they had to say about how content marketing and blogging contributes to their client’s success.

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“Our content strategy success begins with a deep dive onboard with our client to steer through targeted audience demographics, content mission statement, and their content tilt. In discussing the core messaging of the client’s product; we probe the core of a client’s product and why it would resonate with its audience. we discover which content angles will serve their audience, and the way to reach their audience appropriately.

We help them work out how to talk the talk their audience wants to hear.

All content efforts are driven by the content mission statement additionally to what our client already knows about their audience and experience. this provides way to the creation of determining main pillar topics and sub-topics the client commits to producing content for.

As 2020 was drawing to an in depth , 2021 was hailed as a replacement beginning and a chance for change. Considering the year we’ve just had, this could not come as much of a surprise.
However, within the minds of marketers, the beginning of the new year often also means taking stock of their campaigns and devoting some time to researching strategies that will help them (and their clients) remain on top.
Let’s examine several content marketing strategies that should prove to be effective in 2021.
CREATE CONTENT for various STAGES OF THE BUYER JOURNEY
Content marketing should be aligned with your sales funnel. By now, it should be quite clear that random targeting and pouring resources into content that targets nobody specifically is a waste of effort (and said resources).
To make the most of your creative creations, ensure that you segment your content just like you do your audience. Come up with ideas that appeal to the highest , middle, and bottom of your specific sales funnel. What would someone who has encounter your brand for the first time like to know? Alternatively, what would a long-time shopper wish to see?

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